Your Industry’s Keywords & Videos
When we write the scripts for our clients’ videos, we employ the terms that, with our clients, we’ve decided would be the most communicative for their intended audience. These may be the popular keywords people are using to search for the product online or these may be the terms that our clients hear their customers using in their stores. When we produce our clients’ videos, our number one priority is communicating effectively with the intended audience for each video.
However, when posting the video to YouTube, Vimeo, or other location where you have the opportunity to enter keywords and tags, we recommend entering all those that describe your product, and especially the ones your Website Designer, Social Media Consultant, or Marketer has laid out for you. Employing these keywords will help your video get found within YouTube and on the web and to drive traffic to your website, so you can make those sales!