Video plays an essential role in making an Arizona business stand above its competition.
I, Cori DiSimone, am an Arizona native and have lived here all but a year of my life. I am proud to make this state both my home and the location of the Arizona video production company I co-own, Uphill Pictures. We love helping other Arizona small businesses put their best foot forward in terms of presenting themselves on the internet and to the public. We understand, as one of Arizona’s 396,318 small businesses, that it takes strategic action to stand out and capture the attention of potential customers. Our video production company can do that for you.
As Arizona business owners, we need to use our branding and marketing dollars efficiently and in the most impactful manner. Where some may still believe video is an add-on or extra piece to their marketing campaign, in fact it is one of the key components. The power of video can hardly be understated. Think about all the words and photographs it would take to describe your business: its products and services, its employees and their personalities, its location, its strengths above the competition, etc. Now realize that all those things could likely be demonstrated in a one-minute video by an Arizona video production company, and in a much more engaging and effective way. According to Dr. James McQuivey of Forrester Research, the value of one minute of video is worth 1.8 million words.
Not only can video depict a tremendous amount in a short amount of time, but it is also more memorable and engaging than text, especially considering the visual culture we live in. According to the Online Publishers Association, 80 percent of Internet users can recall watching a video on a website they visited in the past 30 days. The video prompted 46% of that 80% to take some kind of action after viewing. For instance, 26% looked for more information about the subject of the video and 12% purchased the specific product featured in the video. Couple these statistics with that fact that this Arizona video production company provides the business full ownership of their video and you will realize that this means video is extremely cost-effective. This is because business owners can employ their video in an unlimited amount of places, from their website to social media sites, and so forth. The video will work for them 24/7/365 for the one-time cost of creating it. Call us to discuss how video can help your business.
View an example of our Arizona Video Production services below.
Santa Rita Landscaping